The program is constantly being updated

Program November 12

10:45 - 11:00

Location:
Auditorium

INAUGURATION OF THE FAIR IN THE PRESENCE OF THE AUTHORITIES










11:00 - 12:30

Location:
Auditorium

INAUGURAL CONFERENCE "THE MUSEUM AS A TOOL FOR CULTURAL REGENERATION OF TERRITORIES"


Promoted by the Ministry of Culture - Department for the Enhancement of Cultural Heritage



Speakers:

Alfonsina Russo

Ministero della Cultura - Dipartimento per la Valorizzazione del Patrimonio Culturale 

Marianna Bressan

Museo storico e Parco del Castello di Miramare - Direzione regionale Musei Friuli-Venezia Giulia 

Giorgio De Finis

Museo delle periferie 

Federica Rinaldi

Museo Nazionale Romano 

Daniela Tisi

Dipartimento Sviluppo economico della Regione Marche 



Modera:

Alessio De Cristofaro

Istituto Centrale per la valorizzazione economica e la promozione del patrimonio culturale (IC-VEPP) 





14:30 - 15:15

Location:
MiC Hall

ROMA CAPITALE MUSEUM SYSTEM INTRODUCES ITSELF IN JUBILEE YEAR




Speakers:

Massimiliano Smeriglio

Assessore alla cultura di Roma Capitale 



Modera:

Andrea Billi

RO.ME Museum Exhibition 





15:00 - 15:30

Location:
Auditorium

"DEEP SURFACES. ARCHITECTURE TO ENHANCE THE VISITOR EXPERIENCE OF UNESCO SITES"


Sponsored by UNESCO and Royal Commission for AlUla in collaboration with Fondazione Santagata for the Economics of Culture Delivered in English



Speakers:

Andrea Billi

RO.ME Museum Exhibition 

Magdalena Landry

Director of the UNESCO Regional Bureau for Europe 

Silvia Barbone

Vice President for Strategic Partnerships, Royal Commission for AlUla 







15:30 - 16:30

Location:
MiC Hall

WE DESIGN MUSEUM AND EXHIBITION SPACES - Session I


Session I - Lumsden Design: designing commercial spaces and visitor attractions within museums In collaboration with Ministry of Culture - Department of Cultural Heritage Enhancement Delivered in English



Keynote:

James Dwyer

Lumsden Design (UK) 



Speakers:

James Dwyer

Lumsden Design (UK) 

Renata Cristina Mazzantini

Galleria Nazionale d’Arte Moderna 



Modera:

Giovanna Mirabella

Esperta comunicazione strategia culturale 





15:30 - 17:00

Location:
Auditorium

"DEEP SURFACES. ARCHITECTURE TO ENHANCE THE VISITOR EXPERIENCE OF UNESCO SITES"


Visitor centers and museums as mediators between heritage, people and territories. Sponsored by UNESCO and Royal Commission for AlUla in collaboration with Fondazione Santagata for the Economics of Culture Delivered in English



Speakers:

Simona von Eyb

Director, Bamberg World Heritage Office (Germany) 

Lei Zhengguang

Mogao Caves Visitor Centre (China) 

Alessandra Riccadonna

Deputy Mayor for Culture, Mantua (Italy) 

Alina Ciobanu

President of Drag de Hațeg Association (Romania) 

Leila Chapman

Narrative Experience Expert, Royal Commission for AlUla (Saudi Arabia) 

Francesco Sirano

Direttore Generale del Museo Archeologico Nazionale di Napoli 



Modera:

Matteo Rosati

UNESCO, Deep Surfaces lead curator 

Alessio Re

Fondazione Santagata per l’Economia della Cultura 





16:30 - 17:15

Location:
MiC Hall


Session II - Inhabiting Memory. A sustainable home on the road to Europe. In collaboration with 1563 Foundation for Art and Culture



Speakers:

Stella Circosta

Fondazione 1563 per l’Arte e la Cultura della Compagnia di San Paolo 

Giulia Gallerani

Museo Nazionale dell'Ebraismo Italiano e della Shoah – Ferrara 

Erika Salassa

Fondazione 1563 per l'Arte e la Cultura 



Modera:

Giovanna Mirabella

Esperta comunicazione strategia culturale 





17:15 - 17:45

Location:
MiC Hall

WE DESIGN MUSEUM AND EXHIBITION SPACES - Session I


Session III - Presentation of selected projects from the Call for proposals



Speakers:

Sara Palumbo

Studiomartino.5 Srl 



Modera:

Giovanna Mirabella

Esperta comunicazione strategia culturale 





Program November 13

PIÙ FUNDRAISING PIÙ CULTURA – 6^ EDIZIONE “UNIRE FORZE, COSTRUIRE VALORE”


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Massimo Coen Cagli

Scuola di Fundraising di Roma 

Riccardo Tovaglieri

Patrimonio Cultura 







10:00 - 11:00

Location:
MiC Hall

MUSEUM REPOSITORIES AS THE NEW FRONTIER OF VISITOR EXPERIENCES


In collaboration with Ministry of Culture - Department for the Enhancement of Cultural Heritage Delivered in English



Keynote:

Georgia Haseldine

Victoria and Albert Museum (UK) 



Speakers:

Georgia Haseldine

Victoria and Albert Museum (UK) 

Gaia Bobò

curatrice indipendente e ricercatrice 







10:05 - 10:15

Location:
Auditorium

FUNDRAISING FOR THE CULTURAL HERITAGE OF HEALTH CARE COMPANIES. THE CASE OF ASL ROMA 1


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Paola Casali

Complesso Monumentale di Santo Spirito in Sassia, ASL Roma 1 







10:15 - 11:00

Location:
Auditorium

LECTIO MAGISTRALIS | THE MANY MOTIVATIONS FOR GIVING IN CULTURE, BEYOND COMMON SENSE


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Ugo Morelli

Psicologo sociale e scienziato cognitivo 







11:00 - 11:30

Location:
Auditorium

FUNDRAISING IN PUBLIC BODIES - THE CASE OF THE MUNICIPALITY OF GENOA


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Oriano Pianezza

Comune di Genova 

Valeria Romanelli

Scuola di Fundraising di Roma 







11:15 - 12:45

Location:
MiC Hall

THE NO-SHOW IN CULTURAL VENUES: AN INITIAL ANALYSIS OF THE PHENOMENON


Promoted by MidaTicket Ltd.



Speakers:

Sergio Bellini

MidaTicket srl 

Roberto Ferrari

Museo Galileo 

Maria Alessandra Masucci

Museo Cappella Sansevero 

Simone Quilici

Parco Archeologico del Colosseo 



Modera:

Guido Guerzoni

Università Bocconi e AD Formules 





11:30 - 12:00

Location:
Auditorium

FUNDRAISING AND INNOVATIVE MANAGEMENT OF A CULTURAL SPACE - THE CASE OF THE MARGHERITA GARDENS GREENHOUSES (BOLOGNA)


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Valeria Romanelli

Scuola di Fundraising di Roma 







REDESIGNING THE MUSEUM EXPERIENCE BETWEEN LIGHT, DATA AND INCLUSION. PROJECTS AND SUCCESS STORIES


Sponsored by To Be Ltd.









12:00 - 12:30

Location:
Auditorium

INNOVATION, FUNDRAISING AND CULTURE - THE EXPERIENCE OF BPER BANCA


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Vera Donatelli

BPER Banca 

Greta Rossi

BPER Banca 

Niccolò Contrino

Patrimonio Cultura 







12:30 - 13:30

Location:
Auditorium

NEW PROJECTS AND PROGRAMS TO CONCRETELY GROW CULTURAL FUNDRAISING


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Carolina Botti

ALES spa 

Alessio De Cristofaro

Istituto Centrale per la valorizzazione economica e la promozione del patrimonio culturale (IC-VEPP) 

Massimo Coen Cagli

Scuola di Fundraising di Roma 







13:00 - 14:00

Location:
Mic Room

INTERNATIONAL NETWORKING - LAZIO'S CULTURAL TECHNOLOGY DISTRICT










14:30 - 15:45

Location:
MiC Hall

CULTURAL ORGANIZATIONS AND DECARBONIZATION: FROM RESEARCH TO PRACTICE


In cooperation with the Ministry of Culture - Department for the Enhancement of Cultural Heritage and Santagata Foundation for the Economy of Culture - Foundation in official relations with UNESCO



Speakers:

Giovanni Bausano

Fondazione Santagata per l’Economia della Cultura 

Ilenia Corradin

Triennale Milano 

Laura Maeran

Triennale Milano 

DAVIDE BERTOLINI

Istituto Villa Adriana e Villa d’Este – VILLAE 

Antonella Mastronardi

Istituto Villa Adriana e Villa d’Este – VILLAE 

Carolina Taddei

Fondazione Musei Senesi 



Modera:

Andrea Porta

Fondazione Santagata per l’Economia della Cultura 





14:30 - 16:30

Location:
Auditorium

MASTERCLASS | STRATEGIC PHILANTHROPY FOR CULTURE: THE ROLE OF FOUNDATIONS IN FUNDRAISING CAPACITATION


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Paola Bulletti

Fondazione MPS 

Alessio Del Sarto

Fondazione SociAL 

Fabrizio Minnella

Fondazione CON IL SUD 

Roberto Paoletti

ACLI Ascoli Piceno e Bottega del Terzo settore 

Fabrizio Zappasodi

Fondazione CARISAP 



Modera:

Giorgia Turchetto

Esperta di filantropia strategica 





16:00 - 17:30

Location:
MiC Hall

DIGITAL INNOVATION IN CHURCH MUSEUMS: A RESOURCE FOR THE LOCAL AREA


Promoted by Confesercenti Roma and Chamber of Commerce of Rome, and in collaboration with AMEI - Association of Italian Ecclesiastical Museums



Speakers:

Francesco Aliperti

ArcheoAres 

Don Michele Bellino

Museo diocesano di Bari - Bitonto 

Domenica Brancato

Museo Diocesano Agrigento (MUDIA) 

Andrea Perrotta

E-BAG srl 

Don Giuseppe Pontillo

Ufficio BeniCulturali ecclesiastici ed edilizia di culto 



Modera:

Katia Buratti

Museo Diocesano di Jesi - Direttivo AMEI 

Laura Marino

Museo Diocesano di Cuneo-Fossano 





16:30 - 17:30

Location:
Auditorium

MASTERCLASS | DIGITAL FUNDRAISING AND COMMUNITY ENGAGEMENT: TOOLS AND FRONTIER


Sponsored by Rome School of Fundraising and Heritage Culture Benefit Society



Speakers:

Francesca Arbitani

Metadonors 

Martino Catalani

BAM! Strategie Culturali 

Matteo Lobbiani

Nextbit 



Modera:

Emanuela Totaro

Fondazione Kainòn ETS 





Program November 14

10:00 - 11:00

Location:
MiC Hall

ELEVATE THE IMPACT OF VISITOR EXPERIENCES IN MUSEUMS THROUGH DIGITAL TECHNOLOGIES AND STORYTELLING


ELEVATE THE IMPACT OF VISITOR EXPERIENCES IN MUSEUMS THROUGH DIGITAL TECHNOLOGIES AND STORYTELLING



Speakers:

Michela Cascasi

Servizio II - Direzione Generale Musei 

Sara Fatucci

Unframed Collection 

Francesco Muscolino

Direzione regionale Musei nazionali Sardegna 

Sara Oliviero

Direzione generale Musei 



Modera:

Antonio Scuderi

Capitale Cultura Group - IED 





10:00 - 10:45

Location:
Auditorium

HERITAGE CREATES VALUE: EXPLORING THE IMPACT OF ICC ON MUSEUMS AND CULTURAL PLACES


Session I - The role of institutions and foundations in promoting CCI In collaboration with Regione Lombardia, Fondazione Cariplo, Cariplo Factory and Fondazione CRT



Speakers:

Maria Chiara Baretta

Fondazione Cariplo 

Veronica Colciaghi

Cariplo Factory 

Patrizia Di Blasi

Fondazione CRT 

Elena Mengotti

Regione Autonoma Friuli Venezia-Giulia 

Stefania Tamborini

Regiorne Lombardia 



Modera:

Fabio Severino

Economista della cultura 





10:45 - 11:30

Location:

HERITAGE CREATES VALUE: EXPLORING THE IMPACT OF ICC ON MUSEUMS AND CULTURAL PLACES


Session II - The Creative and Cultural Industries Projects In collaboration with Regione Lombardia, Fondazione Cariplo, Cariplo Factory and Fondazione CRT



Speakers:

Vincenzo Abbatantuoni

Culturatela.com 

Marco Cappellini

Centrica 

Luca De Bellis

Garipalli 

Roberto Canu

Impresa Sociale Comunità e Culture 

Angelica Maritan

SpeakART 

Marco Pizzoni

WAY Experience 



Modera:

Fabio Severino

Economista della cultura 





11:15 - 12:15

Location:
MiC Hall

THE FUTURE OF PROPRIETARY ARTIFICIAL INTELLIGENCE IN THE MUSEUM HERITAGE SECTOR


Sponsored by Cultur-e



Speakers:

Pietro Lanza

SB Italia 

Antonio Pavolini

Business Analyst - Media Industry 







11:45 - 12:30

Location:
Auditorium

NEW GENERATIONS AND MUSEUMS


The role of museums in the education and active participation of young people In cooperation with Ministry of Culture - Department for the Enhancement of Cultural Heritage



Speakers:

Axel Hémery

Pinacoteca Nazionale di Siena 

Barbara Rossi

Servizio Educativo della Soprintendenza Speciale Archeologia Belle Arti e Paesaggio di Roma – Drugstore Museum 







12:30 - 13:30

Location:
MiC Hall

BREAKING THE LANGUAGE BARRIER: THE AI REVOLUTION IN MULTILINGUAL VISITS TO CULTURAL SITES


In collaboration with Ministry of Culture - Department for the Enhancement of Cultural Heritage



Speakers:

Teresa Di Bartolomeo

CoopCulture – Società Cooperativa Culture 

Serenella Di Marco

Palazzo Merulana - Roma 

Luigi Gallo

Galleria nazionale delle Marche 

Giuliano Romalli

Istituto Centrale per la Digitalizzazione del Patrimonio Culturale – Digital Library 







12:45 - 13:30

Location:
Auditorium

RO.ME - MUSEUM EXHIBITION "ITALIAN MUSEUM LIBRARY 2025" AWARD CEREMONY


Collecting the award are representatives of the museum bookstores of: Arena Sferisterio Macerata; Castello di Miramare; Castello Volante di Corigliano d'Otranto; Libreria Infopoint Mausoleo di Augusto, Piazza Augusto Imperatore, Rome; MAXXI - Museo nazionale delle arti del XXI secolo; Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Milan