The program is constantly being updated

Program November 14

10:00 - 11:00

Location:
MiC Hall

ELEVATE THE IMPACT OF VISITOR EXPERIENCES IN MUSEUMS THROUGH DIGITAL TECHNOLOGIES AND STORYTELLING


ELEVATE THE IMPACT OF VISITOR EXPERIENCES IN MUSEUMS THROUGH DIGITAL TECHNOLOGIES AND STORYTELLING



Speakers:

Michela Cascasi

Servizio II - Direzione Generale Musei 

Sara Fatucci

Unframed Collection 

Francesco Muscolino

Direzione regionale Musei nazionali Sardegna 

Sara Oliviero

Direzione generale Musei 



Modera:

Antonio Scuderi

Capitale Cultura Group - IED 





10:00 - 10:45

Location:
Auditorium

HERITAGE CREATES VALUE: EXPLORING THE IMPACT OF ICC ON MUSEUMS AND CULTURAL PLACES


Session I - The role of institutions and foundations in promoting CCI In collaboration with Regione Lombardia, Fondazione Cariplo, Cariplo Factory and Fondazione CRT



Speakers:

Maria Chiara Baretta

Fondazione Cariplo 

Veronica Colciaghi

Cariplo Factory 

Patrizia Di Blasi

Fondazione CRT 

Elena Mengotti

Regione Autonoma Friuli Venezia-Giulia 

Stefania Tamborini

Regiorne Lombardia 



Modera:

Fabio Severino

Economista della cultura 





10:45 - 11:30

Location:

HERITAGE CREATES VALUE: EXPLORING THE IMPACT OF ICC ON MUSEUMS AND CULTURAL PLACES


Session II - The Creative and Cultural Industries Projects In collaboration with Regione Lombardia, Fondazione Cariplo, Cariplo Factory and Fondazione CRT



Speakers:

Vincenzo Abbatantuoni

Culturatela.com 

Marco Cappellini

Centrica 

Luca De Bellis

Garipalli 

Roberto Canu

Impresa Sociale Comunità e Culture 

Angelica Maritan

SpeakART 

Marco Pizzoni

WAY Experience 



Modera:

Fabio Severino

Economista della cultura 





11:15 - 12:15

Location:
MiC Hall

THE FUTURE OF PROPRIETARY ARTIFICIAL INTELLIGENCE IN THE MUSEUM HERITAGE SECTOR


Sponsored by Cultur-e



Speakers:

Pietro Lanza

SB Italia 

Antonio Pavolini

Business Analyst - Media Industry 







11:45 - 12:30

Location:
Auditorium

NEW GENERATIONS AND MUSEUMS


The role of museums in the education and active participation of young people In cooperation with Ministry of Culture - Department for the Enhancement of Cultural Heritage



Speakers:

Axel Hémery

Pinacoteca Nazionale di Siena 

Barbara Rossi

Servizio Educativo della Soprintendenza Speciale Archeologia Belle Arti e Paesaggio di Roma – Drugstore Museum 







12:30 - 13:30

Location:
MiC Hall

BREAKING THE LANGUAGE BARRIER: THE AI REVOLUTION IN MULTILINGUAL VISITS TO CULTURAL SITES


In collaboration with Ministry of Culture - Department for the Enhancement of Cultural Heritage



Speakers:

 

Serenella Di Marco

Palazzo Merulana - Roma 

Luigi Gallo

Galleria nazionale delle Marche 

Giuliano Romalli

Istituto Centrale per la Digitalizzazione del Patrimonio Culturale – Digital Library 







12:45 - 13:30

Location:
Auditorium

RO.ME - MUSEUM EXHIBITION "ITALIAN MUSEUM LIBRARY 2025" AWARD CEREMONY


Collecting the award are representatives of the museum bookstores of: Arena Sferisterio Macerata; Castello di Miramare; Castello Volante di Corigliano d'Otranto; Libreria Infopoint Mausoleo di Augusto, Piazza Augusto Imperatore, Rome; MAXXI - Museo nazionale delle arti del XXI secolo; Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Milan