Pizzoni Mark

Marco Pizzoni is co-founder and CEO of WAY Experience, a pioneer in the creation and production of innovative and immersive Virtual Reality (VR) and Mixed Reality (AR/MR) projects and content for the world of culture and tourism. With a background as a marketing and strategic management director, he leads projects that combine technology, storytelling, and cultural heritage enhancement, helping to redefine the way museums and cultural venues engage in dialogue with audiences. His vision is of a cultural ecosystem in which innovation generates value, excitement and new forms of participation.