Sponsored and organized by Cultur-e
The acceleration in the development of Artificial Intelligence requires organizations operating in the cultural heritage sector, including museum entities, to address the new context in which the technological governance and promotion of their cultural heritage, understood as a system of very high-value content, is taking place. The development of AI is no longer just an opportunity to be seized in order to bring to life new works, content, services and ways of enjoying them, but it now imposes a paradigm shift both in the organization and management of museum heritage and in the way it is enhanced in the digital ecosystem.
The paradigm shift in the technological governance of cultural heritage means for organizations not only to digitize, but to transform proprietary content into a structured knowledge base and make it available to both members of the organization and the public, while controlling the quality and security of their heritage. Thus, the museum heritage sector is also facing dilemmas related to whether or not to opt for public AI or private AI solutions, which involve different approaches. What do you risk in sharing your content on third-party infrastructure? How much does it cost to implement a proprietary AI infrastructure in-house? And who manages it? The knots to be unraveled are related to guarantees on the organization, maintenance, sharing and security of the content assets.
Closely related to the first, is the paradigm shift in the promotion of heritage and museum visitation. In the new digital ecosystem created by the development of AI-based response engines, the museum organization is called upon to build its knowledge base according to a semantic curatorial logic that responds to users’ needs and search intent. Traditional promotion is no longer sufficient in any way. How should we structure and govern museum heritage so that its enjoyment can begin in the digital ecosystem well before the visit? What needs to be done to enter the answers that generative engines offer to users’ questions? The challenge is to develop promotion strategies that enable users to enter generative syntheses and multimodal pathways with their content.
Speakers:
- Simona Battistella, CEO & Founder Cultur-e
- Pietro Lanza, Direttore generale e Consigliere delegato SB Italia
- Antonio Pavolini, Business Analyst – Media Industry
The meeting is scheduled for Friday, Nov. 14 from 11:15 a.m. to 12:15 p.m. at MiC Hall.
