Marco Cappellini

Florentine, electronic engineer, in the late 1990s technical director of the HYPERMUSEUM project for the CIVITA Consortium. Since 1999 co-founder and CEO of Centrica(www.centrica.it), a first mover company in digital imaging – direct high-res digitization Uffizi Galleries – and in enabling software such as the Internet image server XLimage®, the basis of Uffizi Touch®, also brought to EXPO Shanghai with the digital exhibition Uffizi Virtuale. Since 2010 co-founder and President of ViDiTrust(http://www.viditrust.eu) dedicated to anti-counterfeiting and security. Since 2015 co-founder and CEO of VirtuItaly, startup spinoff of Centrica, focused on the production of immersive&interactive digital exhibitions (“Uffizi Virtual Experience”, “Renaissance Experience) brought to Milan, Leipzig (Germany) and Shenzhen and Beijing (China).Since late 2019 also engaged on EdTech ArtCentrica project(https://www.artcentrica.com), awarded by National Geographic in GESAwards, accelerated by MindCET, CultTech and FuturED, winner of Digital Innovation in Art Award – Allstars in 2024 for AI ArtCentrica Stories. Provides the ArtCentrica EDU solution to schools and universities, the Ministry of Foreign Affairs and International Cooperation, the ArtCentrica Platform to the Ministry of Culture, and other cultural and educational players.

ArtCentrica is controlled by Centrica, became an innovative startup in March 2022, recently selected by EIT Culture & Creativity Scaleup Program.