Lanza Pietro

Pietro Lanza is General Manager and Managing Director of SB Italia, Italy’s leading Digital Innovation group, which supports companies in digital transformation with innovative and sustainable solutions to optimize processes, reduce costs and increase productivity.

Pietro Lanza has a solid international background in the digital and financial sectors, gained at leading financial groups such as Banca Mediolanum, Fineco, Nordea, Credem Group and Sella Group, as well as in management consulting with Eurogroup Consulting and in the development of technology start-ups with Siamosoci of Azimut Group and Euronovate SA. He has held top managerial positions as General Manager and Chairman in Intesa Spa (IBM Group) and Director in IBM Italy, dealing with the setting of go-to-market strategies and coordination of digital transformation initiatives for major Italian Enterprise clients.
Lanza holds the position of Adjunct Lecturer at Bocconi and Cattolica Universities in Milan and serves as Ambassador for the EHL Business School in Lausanne.

A graduate in international finance from the University of St. Gallen (Switzerland), he has participated in executive courses at numerous institutions including Stanford University (USA), Bocconi University (Milan) and Luiss University (Rome).
He holds a master’s degree from Luiss University in Rome.

He has several publications to his credit on technology and innovation policy, blockchain, studies on the determinants of innovation, technology and knowledge transfer, strategic management of intellectual property, and finance for innovation.

Currently, Pietro Lanza is also chairman of the internal supervisory body (SB231) of Bwin-Party Gaming Italia.