Program

The program is constantly updated

27th Nov :
10:45 - 11:00

Inauguration in the presence of the authorities



11:00 - 12:00

Opening conference at the presence of Italian Museum Directors.



  • Hall Leonardo

Interview with Hon. Dario Franceschini, Ministro per i beni e le attività culturali e per il turismo.

12:00 - 13:00

Museum storytelling and the use of digital.

  • James Bradburne   Daniele Manacorda   Antonella Sbrilli  


  • Hall Leonardo

Chair Antonio Lampis, Direttore generale Musei del MiBACT.

13:30 - 14:30

Strengthening UK Italy cultural relations: opportunities in 2020 and beyond.

  • Jean Cameron   Rosanna Binacchi*   Guido Guerzoni   Cristiana Perrella   Chris Michaels   Emily Smith  


  • Hall Raffaello

in collaboration with the British Council.

14:00 - 14:20

KEYNOTE SPEECH- Facing a new future together.

  • Hillary Spencer  


  • Hall Leonardo

14:15 - 14:40

KEYNOTE SPEECH: Cultural retail and branding strategies

  • Lauren Sizeland  


  • Hall Fidartis

14:30 - 15:30

Audience development and social inclusion: new narratives.

  • Pierluigi Vercesi   Don Bacigalupi   Volker Mosbrugger   Hillary Spencer   Sylvain Bellenger  


  • Hall Leonardo

14:45 - 15:10

KEYNOTE SPEECH - UNESCO designations: tools, models, opportunities.

  • Ana Luiza Massot Thompson Flores  


  • Hall Raffaello

15:00 - 16:15

Make customers ‘fall in love’: visual merchandising, a comparison between Italy and France.

  • Joëlle Marty   Nicolas Petrou   Lorraine Dauchez   Lorenzo Soave   Lara Gennari   Laura Silvestro   Stefano Di Bello   Josy Carrel Torlet  


  • Hall Fidartis

15:15 - 16:15

UNESCO World Heritage: models, tools & opportunities.

  • Giovanna Segre   Jean Wee   Dimitrios Michelogiannis   Ramil Abbakirov   Manlio Frigo  


  • Hall Raffaello

16:00 - 17:00

Media & app: new players for art, culture & science.

  • Jean Cameron   Mirko Lalli   Jacopo Avogadro   Loredana Amenta   Alessandro D’Amato   Bruno De Sa Moreira   Lara Oliveti   Maria Courtial   Alessandro Greco  


  • Hall Leonardo

16:30 - 17:30

Bespoken museum: kids & families.

  • Alberto Garlandini   Pierfrancesco Bernacchi   Elena Minarelli   Stefano Papi   Cristina Gazzola  


  • Hall Fidartis

16:30 - 17:30

Cultural heritage interpretation and tourism professions.

  • Matteo Rosati   Antonio Barone   Andrea Paoletti   Raffaele Vitulli   Andrea Pugliese  


  • Hall Raffaello

28th Nov :
10:30 - 11:30

Germany's cultural scene: past and present

  • Barbara Ischinger   Sabine Schormann   Maike Weißpflug   Ulrich Seibert   Volker Mosbrugger  


  • Hall Raffaello

in collaboration with the Germany Embassy in Rome. Introdution by Ambassador Viktor Elbling. Chair: Barbara Ischinger. Discussant: • Volker Mosbrugger, Senckenberg Society for Nature Research. • Sabine Schormann, Documenta, Kassel. • Maike Weisspflug, Museum for Natural History, Berlin. • Ulrich Seibert, Art Collector, Berlin.

11:00 - 11:20

KEYNOTE SPEECHES - Insight on the international market of traveling exhibitions

  • Francesca Polo   Guido Guerzoni  


  • Hall Leonardo

Francesca Polo, ICEE-Vastari Group e Guido Guerzoni, Università Bocconi.

11:30 - 12:30

Axa XL Insurance present: Insurance IN & OUT: how to protect yourself in case of loan of works of art

  • Francesca Giurato   Italo Carli   Massimo Cruciotti   Cristina Resti   Angelica Maritan   Francesco Gasparri  


  • B2B LOUNGE

11:30 - 12:30

Traveling exhibition meeting & marketplace TEMM - Round Table - Session I

  • Paolo Campione   Giuseppe Pastorelli   Federica Galloni   Qian Qian   Olivia Oldroyd   Christina Schwartz  


  • Hall Leonardo

12:00 - 12:30

Rome Video Game Lab present: "A night in the forum"



  • B2B LOUNGE

Discussant: Giovanna Marinelli, RVGL; Sofia Pescarin; Bruno Fanini; Daniele Ferdani, CNR ITABC; Sovrintendenza Capitolina ai Beni Culturali; VRTRON studio di sviluppo. "A night in the forum" is an educational game, based on storytelling, on realistic setting and scientific reconstructions for PlayStation®VR. Immerse yourself magically in the world of Augustan Rome. Your story begins with a stunt, linger beyond the closing time in the ruins of the Forum. But this stunt magically turns into a night adventure, when a mysterious voice takes you back in time, in the role of a Roman soldier who stands guard in Forum. Only by completing the tasks that will be assigned to you, will you catch fragments of knowledge that will allow you to reconstruct an image of Roman life during the first century".

12:00 - 13:00

Museum of future: the challenge to the contemporary and to the past.

  • Maria Vittoria Marini Clarelli   Margherita Guccione   Andrea Bruciati   Cristiana Perrella   Paolo Giulierini   Gianna Mina   Matteo Bergamini  


  • Hall Raffaello

12:30 - 12:45

KEYNOTE SPEECH: Corporate museums: identity in evolution.

  • Francesca Appiani  


  • Hall Fidartis

Museo Alessi

12:30 - 13:30

Traveling exhibition meeting & marketplace TEMM - Round Table - Session II

  • Giuseppe Pastorelli   Federica Galloni   Linda Carioni   Alberto Rossetti   Thomas Clement Salomon  


  • Hall Leonardo

12:45 - 13:00

Showing Newmuseum(s) history of corporate archives and museums

  • Francesca Molteni  


  • Hall Fidartis

13:15 - 14:30

Corporate Museums and Archives - Session II

  • Marco Montemaggi   Lucia Boscaini   Silvia Stabile   Eleonora Vissani   Stefania Martelli   Isabella Villafranca  


  • Hall Fidartis

Chair Marco Montemaggi, Heritage Marketing & Corporate Comunication. Discussant: • Lucia Boscaini, Domus Bulgari. • Silvia Stabile, Focus Team Arte e beni culturali, BonelliErede. • Eleonora Vissani, Poltrona Frau. • Stefania Martelli, Proraso. • Isabella Villafranca, Open Care

13:30 - 14:30

A new global goal: museums and sustainable development

  • Pippo Ciorra   Mario De Simoni   Giovanna Barni   Luca Dal Pozzolo   David Tombolato   Antonia Pasqua Recchia   Marco Carlizzi  


  • Hall Raffaello

14:00 - 15:00

Capacities and technologies for the cultural heritage protection.

  • Alessio Re   Maria Teresa Iaquinta   Jane Thompson   Carlo Hruby   Salvatore Rapicavoli   Fabio Perossini  


  • Hall Leonardo

14:45 - 15:45

Corporate Museums and Archives - SESSION I

  • Matteo Mocchi   Margherita Amarelli   Maria Mihaylova   Emanuele Sacerdote   Caterina Ghelfi  


  • Hall Fidartis

14:45 - 16:00

Going digital: museums and technology, a comparison.

  • Max Giovagnoli   Marco Biscione   Chris Michaels   Paolo Ranieri   Cristian Ducceschi   Anna Laura Orrico*   Valerio Ciampicacigli   Gianluca Codina  


  • Hall Raffaello

Chair: Max Giovagnoli, IED Rome. Discussant: •Marco Biscione, M9. •Joel Kremer, the Kremer Collection. •Rino Tagliafierro, Karmachina. •Cristian Ducceschi, Opera del Duomo Firenze. •Anna Laura Orrico, Sottosegretario MiBACT.* •Valerio Ciampicacigli •Silvia Volpe

15:30 - 16:00

Rome Video Games Lab present: “An overview of the video game industry in Italy"

  • Giorgio Catania  


  • B2B Lounge

15:30 - 17:30

New trends on cultural patronage: art bonus, heritage sponsorship, art & culture fund raising.

  • Alessandra Sartore   Carolina Botti   Francesco Magagnini   Louisa Grasso   Pietro Selicato   Laura Fornara   Simone Strummiello   Chiara Rostagno   Silvia Stabile   Michele Muscolo   Giulia Silvia Ghia  


  • Hall Leonardo

Chair Silvia Stabile, Focus Team Arte e beni culturali, BonelliErede. Discussant: • Carolina Botti, Ales S.p.A, • Francesco Magagnini, Kellify S.p.A. • Louisa Grasso, “The Cultural Broker”. • Pietro Selicato, Università di Roma La Sapienza. • Laura Fornara, CSP. • Simone Strummiello, Aon. • Chiara Rostagno, MiBACT. • Giulia Silvia Ghia, Verderame programma cultura. • Michele Muscolo, Fidartis. Alessandra Sartore

16:00 - 17:00

Corporate Museums and Archives- SESSION III

  • Giacomo Golinelli   Gianni Bardazzi   Daniela Brignone   Daniele Cerrato   Andrea Lovati   Matteo Taglienti   Francesca Appiani  


  • Hall Fidartis

Chair Giacomo Golinelli, Promemoria Group. Discussant: • Gianni Bardazzi, Maire Tecnimont. • Daniela Brignone, Archivio Storico e Museo Birra Peroni. • Daniele Cerrato, Archivio storico TIM. • Andrea Lovati, Fondazione Fiera di Milano. • Matteo Taglienti, Museo della Zecca di Roma. • Francesca Appiani, Museo Alessi

16:15 - 17:15

Museum lighting: immersive experience, technologies and sustainability.

  • Marco Frascarolo   Francesca Migliorato   Alberto Scarlatti   Pasquale Piroso   Massimiliano Negri   Laura Cinquarla  


  • Hall Raffaello

29th Nov :
10:30 - 10:45

KEYNOTE SPEECH : “Skills for cultural heritage: perspectives in a new European framework”

  • Paola D’Orsi  


  • Hall Leonardo

a cura della Fondazione Scuola Patrimonio.

10:30 - 11:30

Session I - “Training and skills”

  • Marilena Maniaci   Lorenzo Nigro   Giovanna Segre   Carlotta Bassoli   Silvia Pulino   Giovanna Barni   Sebastiano Missineo  


  • Hall Leonardo

Chair Andrea Billi, RO.ME – Museum Exhibition.

10.45 - 11:45

DGC presents: augmented reality and immersive reality: new challenges and best practices between cultural tourism, endutainment and accessibility



  • Hall Fidartis

Modera Antonio Scuderi Stefano Karadjov, Fondazione Brescia Musei. • Davide Gallotti - DCG Company. • ArtGlass/Capitale Cultura Group - Ludovico Solima Università della Campania Luigi Vanvitelli

11:30 - 11:45

Overseeing of open job opportunities in the manufacturing sector



  • Hall Leonardo

by Relizont

11:45 - 12:45

Session II - “The professions in the job market”

  • Alessandro Rinaldi   Elena Zarino   Alberto Iacovoni   Letizia Casuccio   Barbara Santoro   Federica Pesce   Alfonso Balsamo  


  • Hall Fidartis

12:00 - 13:15

Networks and itineraries as tools for cultural and tourist enhancement.

  • Roberto Rocca   Simona Martino   Alessandro Lagrassa   Simona Ricci   Francesco Palumbo   Albino Ruberti  


  • Hall Fidartis

12:45 - 13:45

UNESCO World Heritage sites: the Italian experience

  • Pia Petrangeli*   Enrico Vicenti   Renato Lavarini   Marta Gnone*   Amerigo Restucci   Miriam Cipriani  


  • Hall Leonardo

15:00 - 16:00

Federculture e CEFORM present: towards 2020 year of culture and tourism between Italy and China



  • Hall Raffaello

Opening Claudio Bocci, Direttore di Federculture e Consigliere Delegato del Comitato Ravello Lab Disscussant: • Paola Sarcina, Music Theather International – President. • Kathy Huangfu, Deputy General Manager Shanghai Creative City Technology and Development. • Liang Chunyan, Qincheng Group President. • Maria Elena Angeli, ARTEX Artigianato Artistico Toscana. • Claudia Bettiol, Horse Museum Foundation. • Bruno Grassetti, Presidente CEFORM.

*to be confirmed






Informativa

Questo sito o gli strumenti terzi da questo utilizzati si avvalgono di cookie necessari al funzionamento ed utili alle finalità illustrate nella cookie policy. Se vuoi saperne di più consulta la cookie policy.