Aline Damoiseau is Head of Communication and Partnerships at the Musée de Cluny. After several professional experiences in cultural mediation, she joined the Communication Department of the Cluny Museum in 2016, before taking over the responsibility in 2021. Drawing on this multidisciplinary background, she is in charge of a digital communication strategy focused on the production of user-centric content to help visitors discover the wealth of the museum’s collections. The Musée de Cluny is the national museum of the Middle Ages. In May 2022, the Musée de Cluny, renamedfamous for preserving one of the most famous medieval works in the world – the hanging of the Lady of the Unicorn – reopened its doors after a major modernization project.