Paolo Giulini
Paolo Giulini is an entrepreneur and manager with 20 years’ experience in digital innovation, in the areas of cultural heritage enhancement, edutainment and the connection of these worlds with tourism. Creator and co-founder of Musement, a leading global Tour &Activities platform, Giulini guided the company’s growth until its acquisition by TUI Group, expanding the project internationally. Currently, founding partner of the Swiss Culture Edition Society and strategic advisor for numerous companies and start-ups including Cariplo Factory, Artshell, Carsa Edizioni, Way Experience, VizitAR in which he supports cultural innovation through the strategic use of technology and through collaborations with public and private institutions. His approach combines advanced digital skills and a deep knowledge of the cultural sector, creating synergies between technological innovation and cultural heritage. Giulini is also a board member at the CAB Foundation in Brescia and a speaker at academic and institutional conferences in Italy and abroad, where he shares his vision for modern, digital cultural tourism.
