Marco Montemaggi
He is one of Italy’s leading experts in the valorization of corporate heritage for strategic purposes and has worked for twenty-five years with important Made in Italy brands including Diesel spa, Borsalino spa, Riva Yacht, Montegrappa, and Misano World Circuit. He began his professional career in 1997 as the Creator and Director of the Ducati Museum and, in this role, was one of the signatories for the birth of the Museimpresa Association. He was also curator of the “Motor Valley” project in Emilia Romagna and director of the Industrial Culture Association “Il Paesaggiodell’Eccellenza” in the Marche region. He teaches Heritage Marketing in several international business schools and has written and edited numerous essays, articles and books on Italian Industrial Culture, including in 2007 “Heritage Marketing. Enterprise History as Competitive Advantage” (co-authored by F. Severino, Franco Angelieditore) and in 2020 “Company Lands.” (Edifir publisher).
www.marcomontemaggi.com
