Alessandro Bollo (1972,) is currently Director of the “Polo del ‘900 Foundation”, a new and innovative multifunctional cultural centre based in Turin. Is also Chair of “Kalatà. Progetti per fare Cultura”. Former Head of Research and Consulting of the Fitzcarraldo Foundation – independent centre active in the field of cultural policy and management – he led/contributed to more than 100 research projects and consulting assignments, with main focus on economy and management of culture, evaluation of cultural policies and programs, audience studies, innovation in the culture field. Lecturer in different University courses and masters on a National and International level he is an expert in the field of cultural marketing, audience and digital engagement and evaluation of cultural policies and programs. He is the author of several publications, and he is co-author of the Global Handbook For Measuring Cultural Participation published by UNESCO (2012) and author of Measuring Museum Impacts (2013) , commissioned by the European LEM project. In 2013 in the frame of HEREIN – European Heritage Network – he was asked to facilitate the working activities of an interdisciplinary group of national officers in the frame of the Council of Europe. He has worked with the Committee Matera 2019 for the European Capital of Culture Prize andhe wad editorial coordinator of the winning bid book. He has been the team leader of the Eu Commission study on Audience development. How to put audiences at the centre of cultural organisations.