Organized in collaboration with Santagata Foundation for the Economy of Culture

The conference, organized in collaboration with Santagata Foundation for the Economy of Culture, will be an important moment of international comparison between Italian, French and Greek realities.

The panel will be devoted to an in-depth study of city rebranding actions and projects through culture.

In fact, cultural assets play a key role in facilitating and enhancing the authenticity of the experience associated with a place, thus making local cultural heritage a key player in territorial development processes.

Guests on the panel will bring their experiences through accounts of territorial development and rebranding projects developed in cities such as Chania (Greece) and Marseille (France).

Speakers:

• Mikaël Mohammed, Head of International Relations of Mucem in Marseille

• Eleni Papadopoulou, Head of the Ephorate of Antiquities of Chania

• Panagiotis Simandirakis, Mayor of Chania

• Dimitris Michelogiannis, Commissioner for Development of Region of Crete, Greece

• Matteo Rosati, UNESCO Regional Bureau for Science and Culture in Europe

Moderator:

• Alessio Re, Santagata Foundation for the Economy of Culture

• Dimitris Michelogiannis, Commissioner for Development of Region of Crete, Greece

The panel will be held on Thursday, Nov. 17, from 10:30 to 11:30 a.m. in Room 2.