LotzArt is an interactive storytelling platform on WhatsApp that turns any smartphone into a personalized digital guide for museums, libraries, cities, and cultural sites. Using a universal and familiar language like chat, LotzArt makes cultural experiences more accessible, inclusive, and sustainable, eliminating the need for dedicated apps or additional devices.

Visitors interact directly with characters, artworks, or places that “speak” through voice messages, texts, images, and quizzes, creating a dynamic narrative experience that adapts to each user’s time, interests, or age. Routes can be easily activated via QR codes or geolocation, even outdoors, enabling seamless integration of urban, museum, or thematic itineraries.

LotzArt also provides accessible content in Italian Sign Language (LIS) and with audio descriptions, ensuring a complete experience for deaf and blind visitors. The platform is multilingual and fully customizable for institutions and projects, with options to integrate gamification tools, interaction analytics, and sponsored content to enhance cultural and territorial value.

Already adopted by leading cultural institutions including Biblioteca Lancisiana, Biblioteche di Roma, Musei Capitolini, and Museo Archeologico Ligure, LotzArt offers a new way to experience culture: a direct conversation between places, stories, and people, turning every visit into an emotional, participatory, and technologically advanced journey.

https://lotz.art/