Laura Bassi

Head of museum bookshops and merchandising for Coopculture, she has 30 years of experience in bookshop management.
Her skills range from the identification and analysis of the cultural site’s target audience to the selection of suppliers (both publishers and merchandising producers), from the definition of the store’s layout criteria and the definition and development of new products to the coordination and supervision of the stores and management of the profit and loss account.
A curious traveler and museum enthusiast, she has a keen eye for the proposals of the main international bookshops.
She participates in the main trade fairs in Italy and abroad.