IED – Istituto Europeo di Design e Parco Archeologico del Colosseo

Project realized by students of the European Institute of Design for the interdisciplinary
thesis in collaboration with the Parco archeologico del Colosseo, identified as case study  for the development of aon integratecdi communication campaign. The project proposes to renew the image of the PArCo starting from a refresh of the braoncdi identity, target studies and adv campaign to give a new image of PArCo. New technologies and mobile apps put in pilace to improve the experience at and with PArCo. Accessibility, technology and interactivity are the keywords of the project.