Cecilia Zheng

The Hangzhou Winland Center is a hub for contemporary art and lifestyle, proudly run by the Winland Group, a major Hong Kong-based organization.
Cecilia’s expertise lies in building and maintaining strategic relationships. She actively monitors industry trends to identify and create partnerships with cultural institutions, companies, and prominent figures, expanding the museum’s global network. Her responsibilities also include representing the museum at high-profile events and industry forums.

To ensure that museum programming remains at the forefront of the cultural landscape, Cecilia translates strategic insights into concrete operational plans. This includes leading strategic exhibition procurement initiatives, identifying and selecting essential products and services by synthesizing organizational goals, the latest industry developments, and project-specific needs.

Through strategic planning, resource and relationship management, Cecilia plays a key role in building a bridge between Eastern and Western cultural narratives, consolidating Hangzhou’s role as an international art center.