In a changing cultural landscape and at a time when the visitor experience is found to be increasingly vital, museums are discovering new and innovative ways to approach retail. Historically, most saw retail as simply a way to sell museum-themed products, now more and more museums are using retail as a tool to tell their stories, connect with audiences, and to combine creativity and commerce. RO.ME Museum Exhibition offers a unique opportunity for discussion and networking on the subject of museum merchandise and sales experiences in bookshops and gift shops of cultural venues. Assortments, innovative sales experiences and new forms of remuneration are the focus of the panel, which is an interesting moment of exchange among important buyers in the sector who will animate a discussion on international best practices.

• Allegra de Maigret, Partnership and development Arteum
• Maggie Chapper, Director of Retail Services – The National World War II Museum
• Enrique Rivera, MIM – Museo Interactivo Mirador, Santiago de Chile
• Monika Blumenstiel, Museumsshop Friends of the Prussian Palaces and Gardens GmbH

Chair: Sophie Languillaume, Managing Director, POPASCH

The meeting is scheduled for Wednesday, November 15 from 2 to 3 p.m. at the Gauguin Room