Edited by Rome School of Fundraising and Heritage Culture benefit company
Più Fundraising Più Cultura, promoted by Rome’s School of Fundraising and Patrimonio Cultura, is the leading “multi-stakeholder” program dedicated to the theme of the economic sustainability of culture in Italy, this year combined with the RO.ME. – Museum Exhibition in order to further amplify its outreach and awareness efforts. The 5th edition of the program, titled “New Alliances for New Audiences – Cultural Fundraising Creates Value Networks,” aims to bring together fundraising professionals and cultural operators, promote the most significant fundraising case histories and tell about the “hot topics” concerning new forms or ways of funding and support for cultural initiatives and projects.
2:00 p.m. What we know about private funding for culture and what we should know
To grow fundraising
One of the biggest brakes on the growth of fundraising is the lack of knowledge, data and information about the phenomenon of donating and supporting culture. We are unable to say with certainty how much, for what, and why individuals and companies donate to culture. At the same time, we do not know how much and how they fundraise (or why they do not fundraise) cultural organizations and institutions. Researchers and fundraisers discuss how this gap can be filled.
Speakers:
- Paolo Anselmi, Walden Lab
- Sabrina Stoppiello, ISTAT
Chair: Massimo Coen Cagli, Scuola di Fundraising di Roma
3:00 p.m. Cultural Welfare – health culture, inclusiveness and fundraising: added value for business and community
That art and culture make an essential contribution to people’s well-being and health, on treatment and prevention is now well established from a scientific point of view, as demonstrated by concrete cases of the application of art and culture in treatment, which will be presented. And this further reinforces the need to invest in art and culture. More and more cultural and health institutions, companies, and foundations are giving importance to Cultural Welfare believing that they need to invest in its development. But how to economically support this new “role” of culture?
Speakers:
- Annalisa Cicerchia, Cultural Welfare Center
- Carlo Fornario, Fondazione Policlinico Gemelli
- Vera Donatelli, Third Sector, BPER Bene Comune
Chair: Valeria Romanelli, Scuola di Fundraising di Roma
4 p.m. Fundraising “beyond borders” – Raising funds abroad: tools and experiences
Italian cultural institutions still give little consideration to the possibility of turning to the foreign donations market, while on the other hand it is well known that Italy’s tangible and intangible cultural heritage enjoys enormous interest all over the world. In fact, the realities that reach out abroad with structured fundraising campaigns register a very positive response. At the same time, there are institutions that encourage transnational donations and philanthropic operators that facilitate the relationship with foreign donors. In addition, at the international level, there is also investment in the creation of cultural enterprises with a view to partnerships between different countries. What are we waiting for to move in this direction?
Speakers:
- Ellena Fotinatos, Myriad – video
- Elisa Bonini, Friends of Florence
- Nicola Corti, Fondazione Italiana per il Dono
- Espéra Donouvossi, ICCROM-Centro internazionale di studi per la conservazione ed il restauro dei beni culturali
- Nicola Sapio, Fondazione Scuola dei beni e delle attività culturali
Chair: Andrea Caracciolo, Colosseum Archaeological Park
5:00 PM CONCLUSION: Public policies and the development of fundraising, how public institutions can foster fundraising
More Fundraising More Culture over the years has collected indications and suggestions from public, private and nonprofit stakeholders on how cultural fundraising can be made to grow in quality and quantity in our country. However, it is necessary that these indications be taken up by institutions in order for a real policy for the sustainability of culture to be created in our country. The promotion of the use of the Art Bonus, on the one hand, and the new centrality given by the MiC to the theme of the enhancement of cultural heritage, on the other, could represent an opportunity to facilitate and encourage the development of fundraising in this area.
Speakers:
- Alfonsina Russo, Ministero della Cultura
- Carolina Botti, ALES
5:30 p.m. Closing of the proceedings.
Speakers:
- Massimo Coen Cagli, Rome School of Fundraising
- Nicholas Contrino, Heritage Culture
All meetings are scheduled for Thursday, Nov. 14, at the Auditorium.