Sponsored and organized by To Be

From museums to archaeological parks, from permanent exhibitions to cultural events, LiFi Art brings to life a new dialogue between physical and digital.

Starting from the Cultural Heritage world’s need to digitize the experience inside museums and cultural venues in order to offer more engaging visits and attract younger targets, To Be has developed a LiFi solution capable of breaking the traditional patterns and giving a new concept of visiting: while the user freely walks among the works, he can receive all the information directly on his smartphone, with no more need for audio-guides or other tools.

Thanks to LiFi’s high accuracy in terms of geolocation and the indoor navigation system that To Be has developed, LiFi Art also offers numerous other services such as the creation of customized thematic routes; way-finding services to guide visitors within the spaces helping them to orient themselves, move around, and find points of main interest or utility; support services for people with disabilities; co-marketing services and systems for enhancing activities related to the area to involve the entire Cultural Heritage sector, with the aim of creating a network that also stimulates active participation.

Speakers:

• Francesco Paolo Russo, Founder & CEO
• Annalisa Milani, chief marketing officer

The panel will be held on Thursday, Nov. 17, from 2:30 to 3 p.m., at the Macchia Room.