In cooperation with the Ministero della Cultura – Dipartimento per la Valorizzazione del Patrimonio Culturale

The panel aims to explore how digital technologies and immersive storytelling strategies can enhance the museum visit experience, strengthening its dimensions of knowledge, emotion and active participation.

Through discussions between cultural institutions, professionals and technology companies, projects that combine innovation and storytelling will be presented, fostering a new dialogue between the public, works and spaces.

From augmented reality to personalized interactive experiences, from the use of artificial intelligence to digital platforms for visitor engagement, the meeting will highlight how creative solutions can amplify the educational and cultural impact of museums, enhancing their identity and ability to inspire.

A time to discuss the opportunities offered by digital technologies to enrich and broaden the visitor experience, enhancing museums as living places of relationship, innovation and shared storytelling.

Speakers:

• Michela Cascasi, Direzione generale Musei
• Laura Dellamotta, Dotdotdot
• Sara Fatucci, Unframed Collection
• Francesco Muscolino, Direzione regionale Musei nazionali Sardegna
• Sara Oliviero, Direzione generale Musei

Moderator:

• Antonio Scuderi, Capitale Cultura

The meeting is scheduled for Friday, Nov. 14 from 10 a.m. to 11 a.m. at MiC Hall.