WHATSART – LOTZ LOTS OF IDEAZ
STAND B09
WhatsArt, the first smart and fun audioguide, is the service that allows visitors to enjoy audioguide service in all languages on their smartphones without having to download any new App!
Using WhatsApp, WhatsArt allows any smartphone to become an accurate and timely audio guide, adaptable by any museum, cultural institution, organization to their own needs. The technology requires minimal connection from the venue, allows multilingual entertainment, and requires no downloads. Full functionality is offered to the user who is already familiar with using WhatsApp daily.
Such a malleable, precise, and practically ready-made tool makes it possible to offer all visitors a profound tour experience without having to use devices and headsets touched by others, reducing any hygiene issues to zero. In addition, WhatsArt counteracts problems due to energy price increases, as there is no storage of devices (Audioguides, Videoguides, Tablets).
WhatsArt offers storytelling to maximally engage the visitor. Due to the unique nature of the service, the visitor will receive a voice message directly from the artwork or from one of the protagonists chosen ad hoc, who will tell the most captivating stories and anecdotes to immerse the user in the relevant context.
With the user’s acceptance of an ad hoc designed privacy policy, it will be possible for museums to display live statistics and through periodic reports the usage data (languages, exhibitions and selected works). In addition, it will be possible to notify visitors after the visit about the news of the museum.
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