Max Giovagnoli is the premier transmedia storyteller and producer in Italy. He leads the School of Visual Arts at Istituto Europeo di Design in Rome and he’s author of several TV series and novels. Story architect and transmedia architect, he worked with Disney, Warner Bros., Universal, M2Pictures and Lucky Red. He got a Ph.D. in Narration and Imagery, and his essays on Transmedia world have been published in Italy, US and UK. He is member of scientific comitteee for TEDxTransmedia, Romics, Outdoor Festival, VR Experience, View, RO.ME Museum Exhibition, and he is one of the most important european fan culture experts and authors.