{"id":38502,"date":"2025-11-05T14:20:23","date_gmt":"2025-11-05T13:20:23","guid":{"rendered":"https:\/\/romemuseumexhibition.com\/the-no-show-in-cultural-venues-an-initial-analysis-of-the-phenomenon\/"},"modified":"2025-11-06T13:20:27","modified_gmt":"2025-11-06T12:20:27","slug":"the-no-show-in-cultural-venues-an-initial-analysis-of-the-phenomenon","status":"publish","type":"post","link":"https:\/\/romemuseumexhibition.com\/en\/the-no-show-in-cultural-venues-an-initial-analysis-of-the-phenomenon\/","title":{"rendered":"THE NO-SHOW IN CULTURAL VENUES: AN INITIAL ANALYSIS OF THE PHENOMENON"},"content":{"rendered":"\n

Promosso e organizzato da MidaTicket srl<\/strong><\/p>\n\n

What lies behind the no-show phenomenon in cultural venues? How often does a visitor purchase a ticket but not show up, leaving an empty seat and a figure to be interpreted? The panel offers an in-depth study dedicated to a topic increasingly felt by cultural institutions, starting with the Highlights of the research conducted by Guido Guerzoni and formules for MidaTicket, which will be published as “Monographic Report: Analysis of the no-show” as part of the “Big data and Places of Culture” project. <\/p>\n\n

The no-show is not a statistical anomaly, but a factor that concretely affects visitor flow organization, capacity planning, visitor experience, and the economic balance of cultural venues.<\/p>\n\n

The research analyzes the phenomenon from two perspectives: the physiological no-show, which varies according to different factors and samples of analysis – such as the channel of purchase, the type of venues (large attractors vs. smaller realities) or the nature of the event (ordinary admission vs. temporary exhibition) – and the no-show attributable to exogenous factors, which was deepened in the Turin case to understand the influence of external elements – such as weather conditions, the calling of public transport strikes or the presence of other concurrent events – on audience behavior.<\/p>\n\n

The panel will offer food for thought and set the stage for a discussion of possible no-show mitigation strategies, showing how the smart use of data and technology can help make our cultural venues more efficient and sustainable.<\/p>\n\n

Speakers:<\/p>\n\n

– Maria Alessandra Masucci, Sansevero Chapel Museum<\/p>\n\n

\u2022 Roberto Ferrari, Museo Galileo<\/p>\n\n

– Simone Quilici, Colosseum Archaeological Park<\/p>\n\n

– Sergio Bellini, MidaTicket Ltd.<\/p>\n\n

Chair: Guido Guerzoni, Bocconi University and AD Formules<\/p>\n\n

The meeting will be held on Thursday, November 13 from 11:15 a.m. to 12:45 p.m.<\/strong> at MiC Hall.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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