{"id":38437,"date":"2025-11-04T18:13:39","date_gmt":"2025-11-04T17:13:39","guid":{"rendered":"https:\/\/romemuseumexhibition.com\/progettiamo-spazi-museali-ed-espositivi\/"},"modified":"2025-11-07T09:16:55","modified_gmt":"2025-11-07T08:16:55","slug":"progettiamo-spazi-museali-ed-espositivi","status":"publish","type":"post","link":"https:\/\/romemuseumexhibition.com\/en\/progettiamo-spazi-museali-ed-espositivi\/","title":{"rendered":"WE DESIGN MUSEUM AND EXHIBITION SPACES &#8211; Session I"},"content":{"rendered":"\n<p><strong>Session I &#8211; Lumsden Design: designing commercial spaces and visitor attractions within museums<\/strong><\/p>\n\n\n\n<p>In collaboration with the Ministero della Cultura &#8211; Dipartimento per la Valorizzazione del Patrimonio Culturale<\/p>\n\n\n\n<p>The meeting will explore the strategic role of the design of retail spaces and attraction areas within museums, analyzing how retail, hospitality, and visitor services can help improve the visitor experience and generate new opportunities for economic sustainability. Through the international experience of Lumsden Design, the principles of storytelling applied to design, the logic of diversifying revenue sources, and the potential of creative collaborations to develop innovative products and services will be explored. Central to the discussion will be the role of retail as an integrated and identity-driven part of the museum experience, capable of transforming cultural spaces by making them more accessible, engaging and connected to communities. Case-studies and realized projects will offer an overview of the best practices adopted by benchmark museum institutions at the international level.<br>Following this, starting from the insights introduced in James Dwyer&#8217;s keynote, a moment of discussion on these issues will be opened together with Renata Cristina Mazzantini, National Gallery of Modern and Contemporary Art in Rome, to explore perspectives, criticalities and potentials related to the design of commercial and attractive spaces in museums, fostering a direct dialogue between international experience and the Italian institutional context.   <\/p>\n\n\n\n<p><strong>Keynote speech:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>James Dwyer, Lumsden Design<\/li>\n<\/ul>\n\n\n\n<p><strong>Confronto tra:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>James Dwyer, Lumsden Design<\/li>\n\n\n\n<li>Renata Cristina Mazzantini, Direttrice della Galleria Nazionale d\u2019Arte Moderna e Contemporanea di Roma<\/li>\n<\/ul>\n\n\n\n<p><strong>Modera:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giovanna Mirabella, esperta in comunicazione e strategia culturale<\/li>\n<\/ul>\n\n\n\n<p><strong>Lingua:<\/strong> Inglese<\/p>\n\n\n\n<p><strong>L\u2019incontro si terr\u00e0 mercoled\u00ec 12 novembre dalle 15.30 alle 16.30 presso la Sala MiC.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Session I &#8211; Lumsden Design: designing commercial spaces and visitor attractions within museums In collaboration with the Ministero della Cultura &#8211; Dipartimento per la Valorizzazione del Patrimonio Culturale The meeting will explore the strategic role of the design of retail spaces and attraction areas within museums, analyzing how retail, hospitality, and visitor services can help&#8230;<\/p>\n","protected":false},"author":1,"featured_media":38435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-38437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE DESIGN MUSEUM AND EXHIBITION SPACES - Session I - RO.ME Museum Exhibition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romemuseumexhibition.com\/en\/progettiamo-spazi-museali-ed-espositivi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE DESIGN MUSEUM AND EXHIBITION SPACES - Session I - RO.ME Museum Exhibition\" \/>\n<meta property=\"og:description\" content=\"Session I &#8211; Lumsden Design: designing commercial spaces and visitor attractions within museums In collaboration with the Ministero della Cultura &#8211; Dipartimento per la Valorizzazione del Patrimonio Culturale The meeting will explore the strategic role of the design of retail spaces and attraction areas within museums, analyzing how retail, hospitality, and visitor services can help...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/romemuseumexhibition.com\/en\/progettiamo-spazi-museali-ed-espositivi\/\" \/>\n<meta property=\"og:site_name\" content=\"RO.ME Museum Exhibition\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/romemuseumexhibition\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T17:13:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T08:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/romemuseumexhibition.com\/wp-content\/uploads\/2025\/11\/Immagine-WhatsApp-2025-11-04-ore-15.46.45_1c4a2c00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RomeMuseum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RomeMuseum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/romemuseumexhibition.com\/en\/progettiamo-spazi-museali-ed-espositivi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/romemuseumexhibition.com\/en\/progettiamo-spazi-museali-ed-espositivi\/\"},\"author\":{\"name\":\"RomeMuseum\",\"@id\":\"https:\/\/romemuseumexhibition.com\/#\/schema\/person\/97263afe1455c6f57a61a0dd6790d74a\"},\"headline\":\"WE DESIGN MUSEUM AND EXHIBITION SPACES &#8211; 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