{"id":35259,"date":"2024-10-31T13:48:45","date_gmt":"2024-10-31T12:48:45","guid":{"rendered":"https:\/\/romemuseumexhibition.com\/more-fundraising-more-culture-v-edition-new-alliances-for-new-audiences-cultural-fundraising-creates-networks-of-value-part-1\/"},"modified":"2024-11-05T10:17:11","modified_gmt":"2024-11-05T09:17:11","slug":"more-fundraising-more-culture-v-edition-new-alliances-for-new-audiences-cultural-fundraising-creates-networks-of-value-part-1","status":"publish","type":"post","link":"https:\/\/romemuseumexhibition.com\/en\/more-fundraising-more-culture-v-edition-new-alliances-for-new-audiences-cultural-fundraising-creates-networks-of-value-part-1\/","title":{"rendered":"MORE FUNDRAISING MORE CULTURE – V EDITION NEW ALLIANCES FOR NEW AUDIENCES. CULTURAL FUNDRAISING CREATES NETWORKS OF VALUE Part 1."},"content":{"rendered":"\t\t
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\n Edited by Rome School of Fundraising and Heritage Culture benefit company<\/em>\n <\/p>\n

Pi\u00f9 Fundraising Pi\u00f9 Cultura, promoted by Rome’s School of Fundraising and Patrimonio Cultura, is the leading “multi-stakeholder” program dedicated to the theme of the economic sustainability of culture in Italy, this year combined with the RO.ME. – Museum Exhibition in order to further amplify its outreach and awareness efforts. The 5th edition of the program, titled “New Alliances for New Audiences – Cultural Fundraising Creates Value Networks,” aims to bring together fundraising professionals and cultural operators, promote the most significant fundraising case histories and tell about the “hot topics” concerning new forms or ways of funding and support for cultural initiatives and projects. <\/p>\n

\n 10 a.m. Opening of the proceedings<\/strong>\n <\/p>\n

\u2022 Massimo Coen Cagli, Scuola di Fundraising di Roma
\u2022 Riccardo Tovaglieri, Patrimonio Cultura<\/p>\n

\n 10:15 a.m. Introductory speech: <\/strong>\n <\/p>\n

Fundraising for culture: the economic role of donations for goods and activities that have social value
Fundraising has always been seen as a mere corrective to the lack of public funds and the impossibility of supporting culture through the market. What if instead it is a tool of a social and community economy that looks at culture as an indispensable asset? What is the value of fundraising to a cultural economist? <\/p>\n

– Marco Causi, Economia della Cultura <\/p>\n

\n CASE HISTORY.<\/strong>\n <\/p>\n

0h 10:45 am<\/p>\n

Pistoia Musei: how to go from 0 to 10 supporters in a year with a corporate membership<\/strong>
Unlike in the rest of the world, there are still few cultural institutions in Italy that develop membership programs. Yet those that have done so, despite not being so-called “big attractors,” have generally recorded a positive response. Among these cases is the Fondazione Pistoia Musei, which will help us understand how to successfully approach the corporate world with a membership proposal that looks at a multi-year commitment in a partnership perspective. <\/p>\n

Speakers:<\/p>\n

\u2022 Monica Preti, Fondazione Pistoia Musei
\u2022 Francesca Vannucci, Fondazione Pistoia Musei<\/p>\n

Chair: Riccardo Tovaglieri, Patrimonio Cultura <\/p>\n

11:15 a.m.<\/p>\n

Crowdfunding: innovation and impact in the cultural sector.<\/strong>
The case of the campaign “Coming Home. The hood regains its polish,” Palazzo Madama Museum
Civic Museum of Ancient Art in Turin
Crowdfunding for culture continues to grow steadily in our country, and cultural institutions are also practicing it successfully, especially if they involve their community in supporting the commons. This is what the Palazzo Madama campaign is demonstrating, which can provide useful pointers for building successful crowdfunding with the help of a valuable “wild card.” <\/p>\n

Speakers:<\/p>\n

– Valeria Vitali, Rete del Dono
– Cristina Negus, Fondazione Torino Musei<\/p>\n

11:45 a.m.
Promoting the common good through the culture of giving and art.<\/strong> The Experience of BPER Bank
Gone is the time when it was thought that a company, as a producer of profit, had the mere role of returning wealth through supporting cultural institutions. In truth, companies are entities that, like cultural organizations and institutions, have their own strategic vision of the value of culture and, in many cases, are themselves producers of culture. BPER Bank is an example of how companies today can adopt systemic and innovative approaches by investing resources (and not just money) that become generative of processes and value for the sustainability of culture. <\/p>\n

Speakers:<\/p>\n

– Vera Donatelli, Third Sector, BPER Bene Comune
– Greta Rossi, La Galleria di BPER Banca<\/p>\n

Chair: Niccol\u00f2 Contrino, Patrimonio Cultura<\/p>\n

12:30 p.m.<\/p>\n

Art Bonus: new subjects, new projects, new donors for culturally based development<\/strong>
Sometimes it is thought that the Art Bonus is a tool suited to attract only big companies and big patrons and therefore usable mostly by the largest and most emblazoned cultural institutions. Data from recent years, on the other hand, highlight that it is a very malleable tool and that, on the contrary, it has fostered the support of new cultural projects and organizations of all types and sizes, involving even ordinary citizens and small and medium-sized businesses in this: a real “pathfinder” for cultural fundraising. <\/p>\n

Speakers:<\/p>\n

\u2022 Lucia Steri, ALES
\u2022 Massimo Coen Cagli, Scuola di Fundraising di Roma<\/p>\n

\n All meetings are scheduled for Thursday, Nov. 14, at the Auditorium.<\/strong>\n <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Edited by Rome School of Fundraising and Heritage Culture benefit company Pi\u00f9 Fundraising Pi\u00f9 Cultura, promoted by Rome’s School of Fundraising and Patrimonio Cultura, is the leading “multi-stakeholder” program dedicated to the theme of the economic sustainability of culture in Italy, this year combined with the RO.ME. – Museum Exhibition in order to further amplify…<\/p>\n","protected":false},"author":1,"featured_media":35251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-35259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nMORE FUNDRAISING MORE CULTURE - V EDITION NEW ALLIANCES FOR NEW AUDIENCES. 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