Main Topics

“A GREAT FUTURE FOR MUSEUMS: SHARING CHALLENGES FOR A NEW WAY OF THINKING”: strategy, contents, narratives, advocacy, audience engagement & development, design, interpretation, technology, edutainment, innovation & research.

“THE VALUE OF UNESCO WORLD HERITAGE: MODELS, TOOLS & OPPORTUNITIES”: protection, management, accountability, sustainability, destinations, assessment, education.

“CORPORATE MUSEUM”: LEVERAGING BRAND & HERITAGE: corporate museums, archives, collections, exhibitions as corporate communication, museums of science and technology.

“RETAILING: LATEST TRENDS, HINTS & TIPS FOR A SUCCESSFUL STRATEGY”: branding, merchandising & licensing, concept stores, kids and families.


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