Direttore marketing e commerciale, Museo Amarelli
Margherita Amarelli was born in Cosenza on November 25, 1969.
She graduated in Law at the University of Florence in 1995, and obtained a Master’s degree in Marketing and Business Communication.
Civil lawyer at the Court of Rome.
She is a member of the homonymous Family Group, “Fabbrica di Liquirizia Amarelli srl”, and part of the Boardof Directors, representing the 14th generation. Since 2000, she has directed the legal department of the Company, responsible for legal affairs and contracts
in Italy and abroad. Since 2002, she directs the Marketing and Sales department of the same company. Under her Marketing and Communication guide, coherent changes were introduced, they led the Amarelli Company to be identified as a Category Brand through the history and the construction of a strong identity.
Since 2006, she is also General Manager foreign markets, starting the process of internationalization of the
Company. Under her leadership, the foreign division opened to 26 new markets, increasing the export value by 20%. Under the Commercial guide, the family company achieves the growth targets envisaged in terms of strengthening and identification of the brand, and with an important increase in market share and new distribution positioning. Becoming a leader in the licorice segment.
Product manager for the development of new products in partnership with important Italian companies, in
2013, in synergy with Caffarel SPA, she realizes a successful series of combinations of chocolate and licorice. Being the promoter of the project to make the company the representative of quality Italian licorice, in 2006 she made Amarelli a partner at Eataly, educating consumers and new generations around the world in excellent agribusiness, in the sites of New York, Chicago, Tokyo, Istanbul and Dubai.
“Italia con te”, Rai International, interview with Margherita Amarelli.
Course about Governance and Marketing of the family business at the University of International Studies in
Rome. Italian Culture Conference: “Historical enterprise, the roots of our future” at SEMI- Stories of excellence Merit and innovation.
1987 – Gold Medal from the Italian Chemical Society
1999 – Ginestra d’Argento
2000 – Mela d’oro Marisa Bellisario
2001 – Guggenheim Prize Enterprise and Culture
2001 – Minerva Prize
2004 – Profeti in Patria
2004 – Vassoio d’Argento Dolce Italia
2004 – Unioncamere Prize Longevity and Success
2005 – Confindustria Cs Prize Oldest Company of the Territory
2006 – Eurispes Prize Nostra eccellenza
2006 –275th Year Confindustria Prize
2007 – Grande Dame Veuve Clicquot Prize
2008 – Vassoio d’Argento Dolce Italia
2008 – Leonardo Qualità Italia Prize
2010 – Vienna Prize- City of Fuscaldo
2010 – 100 Years of Confindustria Prize
2011 – Honorary Citizenship to Pina Amarelli from the City of Rossano
2011 – Fenice Prize, from the Uneversity “La Sapienza” in Rome
2011 – Anima Prize, Special Prize for the 150th anniversary of the Italian Unification
2012 – Pina Amarelli, Honorary Member of FIDAPA (International Federation of Business and
2012 – “Boss Primigenius” Prize, after the prehistoric cravings inside the Romito cave in
2012 – Historical enterprise Amarelli fabbrica Liquirizia Sas Prize- 150th anniversary of the Camera
di Commercio of Cosenza
2012 – “Di Padre in Figlio – Il gusto di fare Impresa” Prize, Category Tradition & History
2013- “Stella del Sud” Prize- Camigliatello
2013- Special Mention from the Unesco Club of Foligno.
2013 – “Dottrina Sociale della Chiesa” Prize
2014 – “Siberene” Prize, Santa Severina
2014 – “Italian Talent Award Roma 2014” Prize
2015 – “Castello d’oro”, Business Special Prize- Belvedere 2015
2016 – Internazional Standout Woman Award, Roma
2016 –“Lady Truck”Prize– Women Excellent Enterprises
2017 – FITA Cosenza Honorary Presidency confered to Pina Amarelli
2018 – “Bica d’oro” Prize in “StregArti: Premio Arco di Traiano”, Benevento
2019 – Elisa Frauenfelder Prize, Suor Orsola University, Napoli
2019 – Giorgio Ambrosoli 2019 Prize to Pina Amarelli.
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I CENTENARI www.assocentenari.it
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