Lara Oliveti

Lara Oliveti

Lara Oliveti, Co-founder and CEO of Melazeta srl with offices in Modena and Milan.

After obtaining a degree in Philosophy at University of Bologna, a master  in multimedia technologies in 1994 and accomplishing several experiences in elearning market, she founded in 2000  the Digital Agency Melazeta focused  on game based contents development. 

She deals with the initial concept phase and product strategies  to support projects for companies as MPG Ferrero, Disney, Esselunga, BnpParibas, Museo dell’auto di Torino, Museum Enzo Ferrari, Museum of Bologna  among the others. She is expert in Gamification and “Game Thinking by AJK” methodology.



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