Sessions

A great future for museums: sharing challanges for a new way of thinking

KEYNOTE SPEECH: FACING A NEW FUTURE TOGHETER

# Topic Speaker Time
1 Audience development and social inclusion: new narratives -
2 Going digital: museums and technology, a comparison -
3 A new global goal: museums and sustainable development -
4 Museum of future: the challenge to the contemporary and to the past -
5 Media & app: new players for art, culture & science -

The value of UNESCO World heritage

KEYNOTE SPEECH: UNESCO WORLD HERITAGE: MODELS, TOOLS & OPPORTUNITIES

# Topic Speaker Time
1 Capacities and technologies for the cultural heritage protection -
2 Cultural heritage interpretation and tourism professions -
3 UNESCO World heritage sites: the Italian experience -

Corporate Museum: leveraging brand & heritage

KEYNOTE SPEECH: Corporate museums: identity in evolution

# Topic Speaker Time
1 Food & Beverage -
2 Fashion & Luxury -
3 Corporate museums: beyond the storytelling -
4 Corporate archives, heritage strategies -

Retailing:latest trends, hints & tips for a successful

KEYNOTE SPEECH: Cultural retail and branding strategies

# Topic Speaker Time
1 Make customers ‘fall in love’: visual merchandising -
2 Bespoken Museum : Kids & Families -

Special Session

  • MEETING OF ITALIAN MUSEUM DIRECTORS in collaboration with the Italian Ministry of Cultural Heritage and Activities.
  • “ROAD TO FIFTY”: Jubilee of cultural cooperation between Italy and China.
  • TRAVELING EXHIBITION MEETING & MARKETPLACE       
  • TOWARDS 2020 UK/ITALY CULTURAL SEASON in collaboration with the British Council
  • “INSIGHT GERMANY”: in collaboration with the Germany Embassy in Rome
  • REGIONS AS CULTURAL DESTINATIONS 
  • ART BONUS, ART ADVISORY, FUNDING FOR ART AND CULTURE   
  • TRAINING, PROFESSIONS & CAREERS: new skills, new responsibilities
  • SCIENCE & TECHNOLOGY MUSEUMS: new opportunities for STEM areas





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