Sessions

A great future for museums: sharing challanges for a new way of thinking

KEYNOTE SPEECH: FACING A NEW FUTURE TOGETHER

The value of UNESCO World heritage

KEYNOTE SPEECH: UNESCO WORLD HERITAGE: MODELS, TOOLS & OPPORTUNITIES

Corporate Museum: leveraging brand & heritage

KEYNOTE SPEECH: Corporate museums: identity in evolution

# Topic Speaker Time
1 Food & Beverage -
2 Fashion & Luxury -
3 Corporate museums: beyond the storytelling -
4 Corporate archives, heritage strategies -

Retailing:latest trends, hints & tips for a successful strategy

KEYNOTE SPEECH: Cultural retail and branding strategies

Special Session

  • MEETING OF ITALIAN MUSEUM DIRECTORS in collaboration with the Italian Ministry of Cultural Heritage and Activities.
  • TRAVELING EXHIBITION MEETING & MARKETPLACE       
  • TOWARDS 2020 UK/ITALY CULTURAL SEASON in collaboration with the British Council
  • “INSIGHT GERMANY”: in collaboration with the Germany Embassy in Rome
  • REGIONS AS CULTURAL DESTINATIONS 
  • NEW TRENDS ON CULTURAL PATRONAGE: ART BONUS, HERITAGE SPONSORSHIP, ART & CULTURE FUND RAISING
  • TRAINING, PROFESSIONS & CAREERS: new skills, new responsibilities





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